Car Import Trends in Nigeria: What Buyers Prefer in 2025

22.09.2025

Nigeria is Africa’s most populous nation, with over 220 million people and a growing economy supported by oil, trade, and technology. With a limited domestic car manufacturing industry, most vehicles in Nigeria are imported, and in 2025, the demand for used cars from the USA is stronger than ever. According to the National Bureau of Statistics (NBS), over 400,000 vehicles are imported into Nigeria annually, and this number is expected to rise as income levels improve and urbanization accelerates.

 

But what exactly are Nigerian buyers looking for in 2025? Let’s break down the latest trends.

SUVs Remain the Top Choice 

 

SUVs are consistently the most popular vehicles in Nigeria. In 2025, over 55% of imported vehicles are SUVs, with the segment continuing to expand due to several key reasons:

  • Durability: Nigerian roads outside major urban centers can be rough, requiring cars with strong suspension and high ground clearance.

  • Multi-purpose use: Families use SUVs for daily transport, while businesses value them for long-distance reliability.

  • Status symbol: SUVs are seen as a mark of success, especially premium models.

 

Popular imported SUVs include:

  • Toyota Highlander (affordable maintenance and parts widely available).

  • Honda Pilot (strong resale value).

  • Ford Explorer (power and comfort for long drives).

  • Lexus RX and GX (luxury SUV segment).

Sedans Still in Demand 

 

Sedans remain a close second, making up around 30% of Nigeria’s imported cars. They are especially popular in urban areas such as Lagos, Abuja, and Port Harcourt, where road conditions are better and fuel efficiency matters more.

 

Why Nigerians prefer sedans:

  • Affordability: Lower upfront cost compared to SUVs.

  • Fuel efficiency: A key factor, given fluctuating fuel prices.

  • Ease of maintenance: Toyota Camry and Honda Accord are known for spare parts availability.

 

Top imported sedans in 2025:

  • Toyota Camry (nicknamed “Camry Muscle” in Nigeria, extremely popular).

  • Honda Accord (highly trusted among professionals).

  • Hyundai Elantra (affordable yet modern option).

Pickup Trucks for Utility 

 

Nigeria’s growing economy relies heavily on construction, agriculture, and oil & gas, all industries where pickup trucks are essential. Pickup imports represent about 8–10% of the total car imports.

 

Most imported models:

  • Toyota Hilux (dominates the pickup segment in Africa).

  • Ford F-150 (popular among business owners needing a tough workhorse).

  • Nissan Frontier (cost-effective choice).

 

Why trucks sell well:

  • Strong resale value.

  • Ability to handle rural terrain.

  • Used for both personal and business purposes.

EVs and Hybrids: A Growing Niche 

 

While electric vehicle adoption in Nigeria is still in its early stages, interest is slowly growing, particularly in major cities like Lagos and Abuja. Charging infrastructure is limited, but private companies are investing in charging stations, and the government has introduced incentives such as reduced tariffs for EV imports.

 

In 2025, hybrid cars are more practical for buyers, offering fuel savings without full reliance on charging stations.

 

Notable imports:

  • Toyota Prius & Toyota Corolla Hybrid (affordable hybrids with easy maintenance).

  • Tesla Model 3 & Model Y (luxury EV buyers in Lagos prefer these).

  • Hyundai Kona Electric (first mass-produced EV introduced to Nigeria).

Luxury Cars for Status 

 

Nigeria has a strong luxury car market, driven by wealthy elites and business leaders. Luxury imports make up a smaller portion of the market (about 5%), but the segment is highly profitable.

 

Top imported luxury cars:

  • Mercedes-Benz GLE, GLS

  • Lexus LX

  • BMW X5, X7

  • Range Rover Vogue & Sport

 

These vehicles are particularly visible in Abuja and upscale areas of Lagos, serving as both transportation and status symbols.

Regional Differences in Buyer Preferences 

  • Lagos: Buyers lean toward sedans and hybrids due to heavy traffic and fuel efficiency needs. Luxury cars also dominate high-end areas like Victoria Island.

  • Abuja: SUVs and luxury cars are more popular among government officials and business leaders.

  • Northern Nigeria: Pickup trucks and rugged SUVs are most in demand due to tougher road conditions and agricultural use.

  • Port Harcourt & oil regions: Trucks and SUVs dominate due to industry needs.

What This Means for Exporters 

 

Exporters should take note of Nigeria’s preferences to maximize opportunities:

  • SUVs (Toyota, Honda, Lexus) are the safest bets for large-volume exports.

  • Sedans remain a steady choice for middle-class buyers.

  • Pickups are a growth segment tied to business/industrial demand.

  • Luxury cars appeal to high-income buyers, offering high margins.

  • EVs and hybrids are a long-term opportunity, with Lagos leading adoption.

 

In 2025, Nigeria’s vehicle import market is defined by SUV dominance, steady sedan demand, and a rising interest in pickups and hybrids. For exporters, Nigeria remains one of the most promising destinations for American cars, with a mix of affordability-driven buyers and status-driven elites.

 

At All Cargo Export, we understand these trends and tailor our shipping solutions to meet Nigerian buyers’ needs — from SUVs and sedans to luxury cars and trucks. With professional handling, secure loading, and reliable delivery, we make sure every shipment arrives safely and on time.